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Essence Magazine

Daily Devotion and News

“Sir The Baptist Is ‘Raising Hell’ As Atlantic Records’ Latest Soul Sensation”

He sat down with ESSENCE in Atlanta, Georgia, the night before he attended his first BET Hip Hop Awards. “I feel honored,” Sir tells ESSENCE about his excitement to join the list of various hip-hop artists who have thrived from Chicago over the past decade. When asked what made him decide to leave a fun, steady paying job in marketing, the soul singer says, “Because you can do [marketing and advertising] in music.” He continues, “When we go and do marketing and advertising, we look for an artist. It’s easier to become a spokesperson when you’re an artist. The types of things I wanted to lead and put into the culture…music would pass the listening stage and give a deeper connection.”